{"id":11506,"date":"2023-01-23T09:51:22","date_gmt":"2023-01-23T00:51:22","guid":{"rendered":"https:\/\/www.asamura.jp\/en\/?p=11506"},"modified":"2023-03-15T21:31:57","modified_gmt":"2023-03-15T12:31:57","slug":"analysis-of-important-precedents-and-brand-strategy-promotion-legal-practice-of-trademarks","status":"publish","type":"post","link":"https:\/\/www.asamura.jp\/en1\/2023\/01\/23\/analysis-of-important-precedents-and-brand-strategy-promotion-legal-practice-of-trademarks\/","title":{"rendered":"Patent Attorney Kazutaka Otsuka Co-Publishes \u201cLegal Practice of Trademarks: Analysis of Important Precedents and Promotion of Brand Strategy\u201d"},"content":{"rendered":"\r\n

Jan 23, 2023<\/span><\/em><\/span><\/p>\r\n

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Patent Attorney Kazutaka Otsuka Co-Publishes
\r\n\u201cLegal Practice of Trademarks: Analysis of Important Precedents and Promotion of Brand Strategy\u201d <\/strong><\/span><\/em><\/h3>\r\n
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\u00a0<\/span><\/p>\r\n

Our firm\u2019s Patent Attorney and Director of Trademark Dep Kazutaka Otsuka is the Editor and Co-Author of a new book published by Chuokeizai-sha, Inc. on Jan 19,2023, entitled Legal Practice of Trademarks: Analysis of Important Precedents and Promotion of Brand Strategy.
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\r\nThe book explains the key points of interpretation and operation of trademark law and related laws from both academic and practical perspectives and provides an overview of 30 important precedents and their main points, serving as an excellent resource on corporate brand strategy.
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For more information, please visit Chuokeizai-sha Online Store<\/a> and Amazon<\/a>.<\/span><\/p>\r\n

\u00a0<\/span><\/p>\r\n

Table of Contents<\/span><\/p>\r\n

Chapter 1 Background and Structure<\/strong><\/span><\/p>\r\n

\u00a01 The Era of Primitive Trademarks “Kawaramanju” and “Watarimanju\u201d<\/span><\/p>\r\n

\u00a02 Significance of Case Law in the Era of Primitive Trademarks<\/span><\/p>\r\n

\u00a03 Subsequent changes in the environment surrounding trademarks<\/span><\/p>\r\n

\u00a04 The main period under consideration in this book (from 2013 to 2018)<\/span><\/p>\r\n

\u00a05 Structure of Chapters 2 to 4 of this book<\/span><\/p>\r\n

\u00a0<\/strong><\/span><\/p>\r\n

Chapter 2: Today’s Issues in Trademark Law<\/strong><\/span><\/p>\r\n

Section 1: Today’s Issues in Trademark Law – A Researcher’s Perspective<\/span><\/p>\r\n

\u00a01 Introduction<\/span><\/p>\r\n

\u00a02 Debate on the Purpose of the Trademark Law System – Confusion Theory and Search Cost Theory<\/span><\/p>\r\n

\u00a03 Similarity of Trademarks<\/span><\/p>\r\n

\u00a04 Interpretation Theory Based on the Difference in Purpose from the Patent System: Calculation of the Amount of Damages as an Example
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Section 2: From the Practitioner’s Perspective<\/span><\/p>\r\n

\u00a01 Cases related to the trademark function theory (essence and function of a trademark)<\/span><\/p>\r\n

\u00a02 Similarity of trademarks<\/span><\/p>\r\n

\u00a03 Defenses to infringement claims in trademark infringement suits<\/span><\/p>\r\n

\u00a04 Claims for damages (presumptive rule under Article 38 of the Trademark Law)<\/span><\/p>\r\n

\u00a05 Cases involving the manner of use of digital network environment<\/span><\/p>\r\n

\u00a06 Cases involving the trademark trial route<\/span><\/p>\r\n

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Chapter 3: Practical Issues Related to Trademarks and Peripheral Law<\/strong><\/span><\/p>\r\n

Section 1 Trademarks and Unfair Competition<\/span><\/p>\r\n

\u00a01 Similarity in Trademark Law and Unfair Competition Prevention Law<\/span><\/p>\r\n

\u00a02 Prior Use under Trademark Law and Unfair Competition Prevention Law<\/span><\/p>\r\n

\u00a03 Protection of Trade Names
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\r\n<\/span><\/p>\r\n

Section 2 Designs and Trademarks<\/span><\/p>\r\n

\u00a01 Superimposed Protection of the Same Subject<\/span><\/p>\r\n

\u00a02 Conflict of trademark and design rights<\/span><\/p>\r\n

\u00a03 Trademark Registration after Expiration of Duration of Design Right
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Section 3 Trademarks and Copyrights<\/span><\/p>\r\n

\u00a01 Trademarks that may be copyrighted<\/span><\/p>\r\n

\u00a02 Conflict of trademark and copyright (Trademark Law Article 29 and related issues)
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\r\n<\/span><\/p>\r\n

Section 4 Trademarks and Antitrust Law<\/span><\/p>\r\n

\u00a01 Relationship between Trademark Law and Antitrust Law<\/span><\/p>\r\n

\u00a02 Essence of Antitrust Law<\/span><\/p>\r\n

\u00a03 Characteristics of Antitrust Law<\/span><\/p>\r\n

\u00a04 Two cases involving trademarks or brands
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Section 5 Individual Considerations<\/span><\/p>\r\n

\u00a01-a Protection of Fashion: Protection by Trademarks and Designs<\/span><\/p>\r\n

\u00a01-b Protection of Forms under the Unfair Competition Prevention Law, Protection as an Indication of Goods or Services<\/span><\/p>\r\n

\u00a01-c Protection of fashion designs by copyright<\/span><\/p>\r\n

\u00a02-a Protection of store appearance and spatial design: Protection by trademark<\/span><\/p>\r\n

\u00a02-b Protection of store appearance and spatial design: protection by design<\/span><\/p>\r\n

\u00a02-c Protection of store appearance\/spatial design: Protection by Unfair Competition Prevention Law<\/span><\/p>\r\n

\u00a02-d Protection of store appearance and spatial design: Protection by copyright law<\/span><\/p>\r\n

\u00a0<\/strong><\/span><\/p>\r\n

Chapter 4: Commentaries on Trademark-related Decisions since 2013 – 30 selections<\/strong><\/span>\u00a0<\/span><\/p>\r\n

\u00a0\u00a0 \u00a0 <\/span><\/p>\r\n

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 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Jan 23, 2023 Patent Attorney Kazutaka Otsuka Co-Publishes \u201cLegal Practice of Trademarks: Analysis of Important Precedents and Promotion of Brand Strategy\u201d \u00a0 Our firm\u2019s Patent Attorney and Director of Trademark Dep Kazutaka Otsuka is the Editor and Co-Author of a new book published by Chuokeizai-sha, Inc. on Jan 19,2023, entitled Legal Practice of Trademarks: Analysis…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/posts\/11506"}],"collection":[{"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/comments?post=11506"}],"version-history":[{"count":26,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/posts\/11506\/revisions"}],"predecessor-version":[{"id":12067,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/posts\/11506\/revisions\/12067"}],"wp:attachment":[{"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/media?parent=11506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/categories?post=11506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asamura.jp\/en1\/wp-json\/wp\/v2\/tags?post=11506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}